New! Premium Cat Food At Target

Category: cat food
Reading Time: 2 minutes

Looking for cat food at Target? You’ll find something new that your cats might want to try. The giant retailer introduced its new private-label premium wet and dry cat food earlier this month. The food’s on the shelves at your local store now and is also available online. It’s all-natural, is made in the US of “clean” ingredients, and some of the dry food comes in recyclable packaging. Keep reading to learn more about Target’s Kindfull and other new brands of cat food.

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Looking For Cat Food At Target? There's Something New On The Shelves

When I look for cat food at Target, I’m always disappointed. Shopping for cat supplies there always reaffirms my sneaking suspicion that cats are second-class citizens and are many pawprints behind dogs. But I do appreciate that Target introduced Kindfull, its new private-label premium food for cats at the same time it rolled it out for dogs. Usually, cats are way behind.

Kindfull comes in a variety of formulas, including kitten food, food for indoor cats and a formula for “healthy digestion.” For now at least, the wet food flavors are turkey, wild-caught salmon, beef and chicken pate. Gravy lovers will need to find another brand. 

The first few ingredients in the salmon flavor are salmon, vegetable broth, chicken, chicken liver, barley, natural flavor, ground flaxseed and brown rice flour.

With Its New Private-Label Premium Cat Food, Target Joins The Pack

Target’s not the only one to be hot on the heels of the big box pet supply retailers. In May, Walmart added Pro+ to its Pure Balance line.

Billed as super-premium, the food comes in a variety of formulas, including kitten food. Wet food flavors are chicken turkey and salmon. But if you want to know the ingredients, you’ll have to grab a magnifying glass and head to your nearest store. As far as I could tell, the ingredients are not listed online.

The wet food sells for 78 cents for a three-ounce can. The new premium cat food at Target is priced at 89 cents for a three-ounce can.

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What do you think? Would you try the new premium cat food at Target or Walmart? Let us know in the comments below. 

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